Bringing knowledge and literature to readers worldwide.
WHO WE ARE
Discover Aafaq Holding
Welcome to Aafaq Holding, a leading holding company in the field of bookselling, publishing, book fairs, and university textbooks. We are passionate about connecting people with knowledge and fostering a love for learning. Our commitment to excellence and innovation drives everything we do, and we're dedicated to making a meaningful impact on education and literacy.
DR. NASER AHMED AL-SHAMMARI
CEO & Founder
Knowledge is a word that means a lot. It is at the heart of all strong and successful societies and everyone should strive to gain it.
Knowledge can be acquired through many means, and a community must find it on every horizon to truly benefit from it personally and in society.
Aafaq Publishing and Distribution is as an attempt to put knowledge on multiple horizons to bring about a renaissance in society.
The first of these horizons is publishing works that spread much-needed knowledge to the local community.
The second horizon is to establish bookstores where all types kinds of knowledge are presented to readers, from students to subject specialists.
The third horizon of Aafaq is distributing the most important and timely publications for the public at large, and ensuring important international works are available locally.
The fourth horizon is focused on children, who urgently need access to material that will help them learn now, and spread knowledge far into the future.
These four horizons aim to put knowledge on all sides of society.
Aafaq Publishing and Distribution strives to be a key piece in bringing about the renaissance of society through knowledge and innovation, and we at Aafaq believe it is our responsibility to lead the way.
We are confident that with God’s help, and the commitment of our team, we can achieve our desired goal.
YOSEF SMYTH
Commercial Manager
For me, knowledge isn't just something we seek to acquire; it's something we build together. As the Commercial Manager of Aafaq Publishing and Distribution, I believe that the spread of knowledge depends heavily on the relationships we cultivate. It is through these connections—with partners, suppliers, and readers—that we can truly push the boundaries of what we offer to the community. Each day, I focus on expanding our reach, forming new partnerships, and ensuring that Aafaq remains a trusted name in the world of publishing.
I believe that a well-established network of relationships is like a foundation for knowledge to grow. With every new connection we create, we bring people closer to the resources they need to learn and evolve. From securing vital distribution agreements to collaborating with like-minded institutions, I work to make Aafaq’s publications accessible far beyond our local community, ensuring that essential works of literature reach readers everywhere.
I am driven by the belief that, through collaboration and commitment, we can ensure that Aafaq continues to play a pivotal role in bringing the world’s knowledge to our doorstep. By God’s will and through our team's determination, I am confident that our shared efforts will help fuel a renaissance of learning in our society.
EMRE AKBAS
Marketing and Digital Executive
In this digital age, I believe knowledge should know no boundaries. As the Marketing and Online Executive at Aafaq Publishing and Distribution, my role is to harness the power of the internet and digital platforms to ensure that knowledge is available to anyone, anywhere. For me, marketing isn’t just about telling a story—it’s about connecting people with the tools and insights they need to grow, and empowering them to learn through accessible means. I see the digital horizon as limitless, offering endless possibilities for spreading the knowledge we create.
Through my work, I aim to bring Aafaq’s vision to life online, reaching beyond traditional channels to ensure our mission of knowledge-sharing extends to communities near and far. I focus on creating meaningful campaigns that resonate with our diverse audiences, from students to professionals, making sure that our content engages, educates, and inspires. My goal is not just to promote books, but to promote learning—whether that’s through social media, email campaigns, or our online store.
I believe that by embracing the power of technology and digital media, Aafaq can lead the way in revolutionizing how knowledge is shared.
OUR MISSION
At Aafaq Holding, our mission is to enrich lives through the power of books and knowledge. We strive to be a catalyst for intellectual growth, offering diverse literary experiences that inspire, educate, and entertain.
Driven by a passion for literature and learning, we are dedicated to creating meaningful connections between authors, readers, and educators, fostering a vibrant literary ecosystem.
CORE VALUES:
Diversity
Embracing diverse voices and perspectives, we celebrate the richness of literature and the plurality of human experiences.
Innovation
We continuously explore new frontiers in publishing, bookselling, and educational resources, pushing the boundaries of creativity and knowledge dissemination.
Empowerment
Empowering individuals through access to quality education and diverse literary content, we aim to cultivate a society where everyone has the opportunity to learn and grow.